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FOR IMMEDIATE RELEASE: Tuesday, February 21, 2006
CONTACT: Leah Mohr, (605) 773-3201

Consumers advised to protect their Do-Not-Call status

PIERRE, S.D. – Use caution when registering for drawings, mailing lists and other offers, warns the South Dakota Public Utilities Commission. Consumers may unknowingly authorize companies to solicit them in the future, despite being listed on the national Do-Not-Call registry.

"When a consumer willingly gives a business their personal telephone number, they may be authorizing that business to place telemarketing calls to them," said PUC Chairman Bob Sahr. "Even though the consumer's intent was to simply register for a drawing, they may be opening the door for dozens of unwanted telephone solicitations. I advise consumers to ask vendors how their phone number will be used, if it's not clearly stated on the registration form," Sahr continued.

"Consumers attending home and trade shows, expositions and fairs this time of year are often greeted by vendors who invite them to register for drawings. Take the extra time to read the fine print on all offers that ask for your home or personal cell phone number," advised PUC Vice-Chairman Dustin Johnson. "While as a general rule South Dakotans are trusting, it's wise to be ever-vigilant, especially when giving out personal information," he said.

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"The Do-Not-Call registry was created to protect consumers. However, consumers still need to protect their data," said PUC Commissioner Gary Hanson. "Even if you are registered with the DNC, when you fill out a registration or other form you give that company plus any associated company permission to call you. Additionally, keep in mind that some companies sell or distribute personal information they collect to other entities," Hanson advised.

To register your number on the DNC registry, call 1-888-382-1222 from the residential telephone or personal cell phone you wish to have placed on the registry. You may also register at www.DoNotCall.gov. If you have any problems registering, contact the PUC at 1-800-332-1782. To learn more, visit http://www.puc.sd.gov and click on the SD Do Not Call Program link.

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